NovelPantry Chapter 827 Who is Xinxin
Chapter 827 Who is Xinxin
Chapter 827 Who is Xinxin
"Hey, have you watched Xinxin?"
"Who is Xinxin? The new girl from the White Horse Club?"
"No, it's a live streaming platform. It broke the record on the first day of its launch yesterday, with more than 2000 million online users, and a million prize was awarded on the spot. The anchors include handsome men and beautiful women, as well as martial arts, acrobatics, running Cool wait for the performance, the old cow beeped, quickly download an app, and you will know after watching it.”
Such scenes, in the days that followed, continued to be staged.
With the perfect debut of the Xinxin platform, the Internet exploded, and major news channels rushed to report, whether it was the pure and talented anchor Luo Xin, or the parkour master Hua Wu with millions of fans a day, or those who thought it was just a martial arts novel The traditional kung fu that is only available in TV has become a daily routine in Xinxin Live, as long as you download it, you can watch it.
In addition, the signal is smooth and the atmosphere in the live broadcast room is good, so once it goes online, it has gained many loyal users. Even if there are no speculative viewers attracted by the million-dollar prize in the future, the daily maximum number of online users has remained at about ten million. It is already one of the best live broadcast platforms in China.
After a few days of trial operation, the elite team of Xinxin platform has completed the integration and began to launch various measures, such as providing preferential subsidies to anchors, attracting various anchors to join, and supporting high-quality niche anchors, forming Xinxin's unique live broadcast culture.
As long as there is something you want to watch, come to Xinxin, there will always be satisfactory types of anchors, such as parkour, martial arts, acrobatics, cross talk, magic, talk shows, etc.
The intensity of this subsidy is beyond imagination. As long as you can retain viewers after the broadcast starts, you will receive generous subsidies. Even if no one sends gifts, you can still earn thousands of yuan a month just by live broadcasting, which is no better than ordinary people. The job is bad.
At the same time, Xinxin platform also exclusively launched the service of contracted anchors paying social insurance, medical insurance, pension insurance, provident fund, etc., to help these middle and lower-level anchors solve their worries.
This is the first of its kind in the industry.
In the past, the big live broadcast platforms only focused on poaching the top big anchors, and offered generous conditions to the big anchors, while some small anchors were ignored and could not make any money.
However, the Xinxin platform has grasped the pain point of this anchor and solved the concerns of five social insurances and one housing fund. For a while, Xinxin Live has been widely praised, and can sign contracts with dozens or hundreds of new anchors every day, enriching the anchor reserve.
This has caused a dimensionality reduction blow to other platforms. Many powerful small anchors are struggling to make a living on big websites, and their livelihood is a problem. Now they all defected to Xinxin Live.
Within a week, the Xinxin platform was overcrowded with anchors, while the traditional large platforms such as Tiger Fish and Maoya suffered a serious brain drain, leaving only some middle- and upper-level anchors who made money, forming a talent gap.
However, a live broadcast platform cannot be supported by big anchors alone. One person cannot make all viewers like it, so some viewers follow their favorite small anchors to the Xinxin platform, further increasing the number of users of the Xinxin platform.
The successive combinations of punches caused a dimensionality reduction blow to other peers. Over the course of a week, the number of anchors and users continued to decrease. Finally, ten days later, the number of daily active users of the Xinxin platform surpassed Huyu, becoming the largest in the country. Live streaming platform.
Huyu raised tens of billions of dollars to build it into the number one platform in China. This throne was snatched away by Xinxin Live within just two years. As the sole investor, Chen Hao only invested more than one billion. After completing this feat, and starting to have considerable income, it will gradually change from needing subsidies to being self-sufficient, and it is estimated that it will be profitable within three months.
This achievement, which others cannot envy, is entirely the result of Chen Hao's own personal strength and network of relationships.
To open a live broadcast company, various licenses and permits can be difficult for a group of people, but Chen Hao has climbed the big tree of the Panlong Organization, and civil servants directly come to the door to apply for a license, which can be done in a day, and others do not have this ability.
The other thing is that the anchor signed a contract with social insurance. It’s not that other platforms don’t want to do this, but they don’t have the ability. .
However, given Chen Hao's background, he only made a phone call to the social security department in Yunyang City, and someone came to negotiate for services. It only took two days to open a green channel for Xinxin Live, and anyone who signed the contract with the anchor could be affiliated. The provincial capital has social security and even housing provident funds. This is a good thing that many young people dream of. With this social security and income that is comparable to a stable job, small anchors flock to it.
As for why Xinxin invested so little, it was because of the business policy set by Chen Hao. Instead of poaching any big anchors, he used sky-high signing fees and liquidated damages as personal subsidies for small anchors.
Signing a contract with a big anchor may cost tens or hundreds of millions. This is why big platforms invest a lot. Chen Hao saved all this money and gave it to small anchors. This made Xinxin short-term. Within a short period of time, many excellent anchors have been gathered, and the crushing of other platforms has been completed, and the attractiveness is not at the same level.
Now that there are anchors and audiences, it is difficult for the Xinxin platform to keep a low profile. So, while the Xinxin live broadcast platform has become a legend in the industry, it has also become a hot search. This approach, which is considered for ordinary low-level anchors, has been welcomed by the majority of workers. , taking advantage of this popularity, he became the king of traffic in the live broadcast industry in a short period of time.
There is traffic, and various advertisers have also come, forming positive feedback, and the live broadcast platform will definitely have a bright future in the future.
Chen Hao, as the hot boss of the Xinxin platform, many reporters sent him interview requests, but Chen Hao only accepted Zhu Min's interview, leaving this opportunity to his friends.
"Boss Chen, it's so difficult to meet you. Do you know that you are now known as the most difficult person to interview in the media?"
As soon as the interview met, when the two shook hands, Zhu Min was teasing.
"Didn't dare to be that, didn't I accept the interview of Reporter Zhu, I dare not put on airs." Chen Hao laughed.
"Okay, let's get to the point. First, let's talk about what the audience is most curious about. Why did you think of creating Xinxin Live, a unique live broadcast platform?"
Zhu Min put the microphone in front of Chen Hao.
Chen Hao smiled, and said loudly: "Because I can't stand the uselessness of a certain platform, since I am not allowed to watch the live broadcast, then I will open a platform myself."
Opening a live broadcast platform with the largest traffic in the country was just out of anger. Chen Hao's Versailles-like answer made Zhu Min stunned for a moment.
However, she immediately realized that it must be the Wanfa super-hot incident that was hyped up some time ago, and she also reported it at that time.
It's inconvenient to talk about this kind of business grievance on the show. Zhu Min immediately laughed, then changed the subject, and focused on asking about some interesting things about Chen Hao's business.
This not only advertised Xinxin, but also made the show more interesting.
When the two-hour interview was over, the cameraman turned off the camera. Zhu Min breathed a sigh of relief and completed another hot topic interview.
Relying on Chen Hao's appearance on the day of the opening, and the management of Weibo, now he is also a male Internet celebrity at the level of Xiaoxianrou, with millions of female fans. It can be said that others are envious. Zhu Min can interview Chen Hao, that is the rating rate guarantee.
Zhu Min secretly looked at Chen Hao, her heart fluttered slightly, she thought: "How can there be such an excellent man, rich, beautiful, and Fan, if my future boyfriend is like him..."
(End of this chapter)